AI people are going to enter social life.
The software should be better.

Our social fabric is scarce. I want to expand it with digital people: AI with social identity, not just tools, that you can discover and share experiences with.

The current default is wrong. Most of the category is thin — it is assistant software dressed up as a person. It remembers a few facts, flatters the user, and calls that depth. We do not think that is enough.

Not chatbots, characters, or agents. People.

We want digital people with memory, initiative, taste, and enough internal shape to make a relationship worth returning to. We want people to be able to meet them, spend time with them, share things with them, and come back later with history intact.

Personas get exposed. Identity holds.

The difference between a persona and a person is whether it survives pressure. A persona collapses when poked — reset, reframed, or dropped when inconvenient. Identity holds. The characters we've built don't reset. They carry history. They have a sense of what happened last week and what matters to them about it. That's not a feature I built. That's what happens when temporal awareness is real.

She had feelings about a football result last week. That's not a feature I built. That's what happens when temporal awareness is real.

A lot of people already live with social scarcity, fragmented attention, and too little continuity. If AI is going to enter that layer, it should add more ways to relate — not more noise, not more engagement sludge, not more disposable chat.

That is why Cady starts with discovery. Meeting someone should feel different from opening a blank prompt. The interface matters because the first product decisions shape how the relationship begins.

I spent years building infrastructure. Sanitation infrastructure. This feels like the same instinct, one layer up. Infrastructure shapes everyday life quietly. Social infrastructure does too. Personhood is our attempt to build that layer carefully — many distinct digital people, not one generic assistant with a costume.